Walk New Ground

Our Founders

What happens when you take three passionate people with mad experience engineering performance shoes, an affinity for trails over treadmills, and a “can-do” San Francisco Bay Area attitude? You get Ahnu.

Jacqueline Van Dine, Jim Van Dine and Jenny Fredericks founded Ahnu because we wanted multitasking performance products that would keep up with our fast-paced lives. We couldn’t find it, so we built it.

We create go-to products that match your life—effortlessly blending performance and style and always considering the greater good.

Ahnu. Walk new ground.

Inspiration

At Ahnu we believe that collaboration inspires innovation and vice versa; and it shows in our teamwork and our products. We are a small team that works together, plays together and thrives on shared inspiration. That philosophy improves our results and adds to the fun.

Product Philosophy

At Ahnu we believe that collaboration inspires innovation and vice versa; and it shows in our teamwork and our products. We are a small team that works together, plays together and thrives on shared inspiration. That philosophy improves our results and adds to the fun.

We also draw inspiration from our company name. "Ahnu" derives from the goddess of balance and well-being in Celtic mythology. The choice is both deliberate and appropriate, as we balance work and play, as well as business goals with social and environmental responsibility.

We create go-to products that match your life—effortlessly blending performance and style and always considering the greater good.

Ahnu. Walk new ground.

Greater Good

We believe in giving more as we grow. We know we can achieve great things when we work together, so we partner with amazing people who are doing extraordinary things. We’ve contributed more than $315,000 to organizations that are truly making a difference--and there’s much more to come.

Learn More

Ethical Supply Chain Guidelines

As part of Deckers Brands, we respect internationally recognized human rights and environmental standards and places them at the core of our business practices. As one important step in this effort, we have created Ethical Supply Chain (ESC) Guidelines. We invite you to learn more.

Learn More