AHNU® WEBSITE MONTHLY SHOE GIVEAWAY OFFICIAL RULES

Date of Last Revision: July 12, 2012

1. How to Enter

NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. To enter the Ahnu.com Monthly Shoe Giveaway, register your email address and opt-in to email blasts (online marketing and advertising) on www.Ahnu.com. By entering your personal, valid email address and ‘opt-in’ to offers you are agreeing to be on the online marketing and advertising list for Ahnu® Shoes. One (1) personal, valid e-mail address is equivalent to One (1) entry. Limit of one (1) entry per person for the entire duration of the monthly drawing. Subsequent entries will be disqualified. Entries will be accepted for each monthly drawing on the first day of each month at 12:00 AM PST and ending on the last day of that same month at 11:59pm PST. Entries must be received by 11:59pm PST on the last day of each month to qualify for that month’s drawing. All entries become the property of Sponsor. They will not be returned or acknowledged. By entering you agree to be bound by these Official Rules.

2. Eligibility

This promotion is open only to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older at time of entry. Entries are limited to individuals only; commercial enterprises or business entities are not eligible. Employees of Deckers Outdoor Corporation, and their respective affiliates, subsidiaries, advertising, promotion and internet agencies and their immediate family members and/or those living in the same household of each are not eligible. All federal, state and local laws and regulations apply. SWEEPSTAKES IS VOID IN PUERTO RICO AND WHERE PROHIBITED OR RESTRICTED BY LAW.

3. Winners Randomly Selected and Redemption

There will be one drawing each month and a total of five winners. Winners will be selected via a random drawing after the last day of each month.

Winners will be selected from among all those eligible opt-ins received by 11:59 PM, PST on the last day of the month. Winners will be selected by Deckers Consumer Direct Corporation whose decisions are final on all matters relating to this sweepstakes. Winners will be selected by random method. Winners will be notified by e-mail of their prize on or about the 15th day of the month of the drawing. Prize will be awarded via email with a special promotion code to be used one time on www.Ahnu.com only. Promotion code will expire six (6) months from date promotion code is emailed to Prize winner so winner should redeem Prize promptly. Odds of winning depend on the number of eligible entries received. To learn who the winners were, send a self addressed stamped envelope after the end of each monthly drawing to:

Deckers Consumer Direct Corporation
Ahnu Monthly Shoe Giveaway
123 N. Leroux
Flagstaff, AZ 86001

4. Prizes and Approximate Retail Values

Five (5) prize winners will each receive one promotion code which will be valid for 100% off of one item redeemable at www.Ahnu.com. The estimated approximate retail value of each prize is $70.00-$250.00 USD

5. General Rules

No substitution or transfer of prize by winner permitted. Sponsor reserves the right to substitute prize of equal or greater value. By accepting prize, winner agrees to hold Deckers Consumer Direct Corporation and their respective, subsidiaries, affiliates directors, officers, employees and assigns, harmless against any and all claims and liability arising out of use of prize. Winner assumes all liability for any injury or damage caused, or claimed to be caused, by participation in this promotion or use or redemption of any prize. Acceptance of prize constitutes permission to the Sponsor and its agencies to use winners' names and/or likenesses for purposes of advertising and trade without further compensation, unless prohibited by law. Entrants agree to release Deckers Consumer Direct Corporation, and their respective subsidiaries, affiliates directors, officers, employees and assigns, harmless from and against any and all liability and damages. By participating in this promotion, entrants agree to be bound by the Official Rules Sponsor is not responsible for any typographical or other error in the printing of the offer, administration of the sweepstakes or in the announcement of the prizes. In no event will more than the stated number of prizes be awarded. Winners are responsible for paying any applicable taxes, surcharges and other fees. 1099’s and/or other appropriate IRS forms will be issued by Sponsor for such prize if applicable. By submitting an online entry and providing your email address, you are agreeing to receive email notifications from Deckers.

6. Data Protection Notice To Individuals

Participants entering the Ahnu® Monthly Shoe Giveaway Sweepstakes consent to receive communications with information or carefully selected commercial opportunities from Deckers or agents on their behalf. Deckers will hold any personal details it is entitled to hold on its own or a duly authorized agent’s registered database for the purposes of optimizing its commercial offering to consumers, actual or potential. Please visit our privacy policy on www.Ahnu.com for additional information.

7. Notice to Online Entrants

ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. Sponsor is not responsible for faulty, incorrect or mistranscribed phone transmissions, incorrect announcements of any kind, technical hardware or software failures of any kind including any injury or damage to any person's computer related to or resulting from participating in or experiencing any materials in connection with the promotion, lost or unavailable network connections, or failed, incomplete, garbled or delayed computer transmission that may limit a user's ability to participate in the promotion. Sponsor reserves the right to cancel or modify the promotion if fraud, misconduct or technical failures destroy the integrity of the program; or if a computer virus, bug, or other technical problem corrupts the administration, security, or proper administration of the program as determined by Sponsor/judging agency/administrator, in their sole discretion. In the event of termination, a notice will be posted online and the drawing for all unawarded prizes will be conducted from among all eligible entries received prior to termination. Any damage made to the Web Site will be the responsibility of the authorized e-mail account holder of the e-mail address submitted at the time of entry. Proof of submitting entries will not be deemed to be proof of receipt by Sponsor. Any use of robotic, automatic, programmed or the like methods of participation will void all such entries by such methods. Sponsor reserves the right to prohibit the participation of an individual if fraud or tampering is suspected or if the account holder fails to comply with any requirement of participation as stated herein or with any provision in these Official Rules.

8. Sponsor

Deckers Consumer Direct Corporation, 123 Leroux Street, Flagstaff, AZ 86001